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Visual Identity

Kirin Parkview Hotel

The concept of the identity is based on the horn of a kirin, together with a script letter K to transform into a stylish branding. The symbol is crafted with a flavour of East Mees West. The horn motif is always applied in gold on all stationery. We also developed it into a sea of pattern as a secondary graphic, which gives the branding a modern flair.

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